--- title: "Results: $15.1M Incremental Revenue in One Year" description: "+45% YoY, 31% win rate across 145 tests, and the individual wins behind the number." canonical: https://crotogether.com/proof --- In-House Growth Track Record # $15.1M Incremental Revenue. One Year. A +45% year-over-year improvement, generated through a rigorous in-house experimentation and personalisation programme spanning multiple lines of business. Every dollar is traceable to a hypothesis, a test, and a decision. $15.1M Total incremental revenue in 2025 +45% Year-over-year growth vs. $10.4M in 2024 $5.7M Q4 alone — the strongest single quarter 31% Win Rate across 145 tests conducted in 2024 Featured Win · Rent-A-Center Homepage ## Killing the Carousel: The Bento Panel Revolution Peak Engagement Lift · +291% Panel Clicks The Challenge The homepage relied on auto-scrolling carousels that users had learned to ignore. Banner blindness was suppressing click-through across every campaign — seasonal, promotional, and product-led alike. The Approach I designed and validated a static bento-grid layout across five sequential seasonal campaigns — from Rocktober to Black Friday. Variation 1 of the Rocktober bento drove +117.03% All Panel CTR; the $10 Pays campaign peaked at +291.21%. The bento format was then adopted as the homepage standard. +258% · Alt. variation lift +117% · CTR, Rocktober +28% · Black Friday lift Personalisation at Scale ## First-Party Data Driving the Homepage +28% Relative lift in Product Web Orders for returning customers with browsing history (6.39% vs 4.99%) 2 LOBs Personalisation scaled from RAC homepage to Acima marketplace, amplified via wishlist email campaigns > "Surfacing recently viewed products in the bento for returning customers wasn't a UX guess — it was a hypothesis built from first-party browsing data, validated in the wild." Dead-End Page Rescue ## Out of Stock Experience Redesign +35.7% · Online Checkout Conversion Lift The Insight Out-of-stock product pages were a conversion black hole — users hit a dead end and left. Qualitative research revealed that users weren't opposed to alternatives; they simply weren't being offered any. The Outcome Redesigned the OOS PDP to surface substitute products and flexible options. Product Web Orders lifted +8.68–11.19%, Online Checkout conversions +35.74%, and Reservations +27.53%. A dead end became a revenue touchpoint. +11.2% · Product Web Orders +27.5% · Reservations +35.7% · Online Checkout Conversion Supporting Wins ## More experiments. More evidence. Conversion Optimisation ### Modal for Social New Users +187% · Online Checkout Conversion A targeted modal popup for users arriving via social channels — presented at the right moment in the flow — delivered +187.29% Online Checkout conversion for Social New Users, with a positive lift in Product Web Leads. Copywriting & Value Messaging ### Value Props in the Bento Panel $53K · Incremental revenue in <2 weeks Replaced default value propositions in the Feature Panel with research-backed messaging. In under two weeks the variation generated $53K in incremental revenue, proving the power of right-message, right-moment framing. Funnel Friction Reduction ### Remove Online Checkout Off-Ramps −6.3% · Checkout Bounce Rate Users were being given unnecessary exit points during the finance application flow. Redirecting them to the happy path improved Online Checkout conversion by +8.01% and cut Checkout Bounce by -6.32%. Cross-Sell & Ecosystem Growth ### RAC Declines → Brigit Cross-Sell 261 · App installs from declined users Rather than losing declined RAC customers entirely, I introduced a Brigit cross-sell path. Across 9,522 impressions: 827 clicks, 261 installs, 159 sign-ups, 108 bank connects, and 20 approvals — users retained in the Upbound ecosystem. ## Ready for your next strategic win? Every result above started with a conversation and a hypothesis. Let's find yours. [Start a Conversation ↗](https://crotogether.com/contact) · [View the methodology](https://crotogether.com/about) ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://crotogether.com/#organization", "name": "CRO Together", "url": "https://crotogether.com/", "logo": "https://crotogether.com/icon-512.png", "description": "A boutique CRO and experimentation consultancy: conversion diagnostics, experimentation roadmaps, A/B testing and personalisation, UX research and fractional CRO leadership.", "founder": { "@id": "https://muqtadaa.github.io/#person" }, "knowsAbout": [ "Conversion rate optimization", "A/B testing", "Experimentation programs", "Personalization", "UX research", "Web analytics", "Optimizely", "VWO" ], "sameAs": [ "https://www.linkedin.com/in/muqtadaa", "https://muqtadaa.github.io/" ], "contactPoint": { "@type": "ContactPoint", "contactType": "sales", "url": "https://crotogether.com/contact" } }, { "@type": "WebSite", "@id": "https://crotogether.com/#website", "name": "CRO Together", "url": "https://crotogether.com/", "publisher": { "@id": "https://crotogether.com/#organization" }, "inLanguage": "en" }, { "@type": "WebPage", "@id": "https://crotogether.com/proof#webpage", "url": "https://crotogether.com/proof", "name": "Results: $15.1M Incremental Revenue in One Year", "description": "+45% YoY, 31% win rate across 145 tests, and the individual wins behind the number.", "isPartOf": { "@id": "https://crotogether.com/#website" }, "breadcrumb": { "@id": "https://crotogether.com/proof#breadcrumb" }, "inLanguage": "en" }, { "@type": "BreadcrumbList", "@id": "https://crotogether.com/proof#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://crotogether.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://crotogether.com/proof" } ] } ] } ```